Blue Ribbon Sushi has been serving some of the city’s best sushi for about 20 years and has shown no signs of slowing down. This was the second establishment from the Blue Ribbon restaurant group, and was opened on a quiet Soho block just up the street from the equally popular Blue Ribbon Brasserie (which serves New American fare). In fact, Blue Ribbon Sushi was the first sushi restaurant in Soho.

The Blue Ribbon restaurant group (officially known as Bromberg Bros. Blue Ribbon Restaurants) has since evolved into a small diverse chain of restaurants, but the originals are still the standouts. New York City has endless options when it comes to sushi, however many fall into the abyss of ;average’ restaurants. Much of the city’s best sushi comes in a more formal setting and costs a small fortune. Blue Ribbon falls somewhere in the middle, where much of the fish is flown in daily from Japan, yet you can have a casual night out in a ‘cool’ environment without the pretentiousness. It’s not exactly inexpensive, but it could cost much more and still be packed every night. If that isn’t enough, they’re also open until 2am every night.

Blue Ribbon Sushi is a good example of the fact that a sophisticated dining experience can be found in a comfortable setting, and hopefully more and more restaurants continue to use this approach. Be sure to show up about an hour before you plan on eating on weekends, because they don’t take reservations and the secret has been out of the bag for a long time.

119 Sullivan Street, Soho, NY | (212) 343-0404


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